Jeff Blumenfeld
eBook, ePUB

You Want To Go Where? (eBook, ePUB)

How to Get Someone to Pay for the Trip of Your Dreams

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Christopher Columbus needed a sponsor for a dangerous expedition but the King of Portugal wasn't interested. He repackaged his proposal for the Queen of Spain. She put Columbus on retainer and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist. That's where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects with corporate sponsors looking to demonstrate product performance in extreme conditions. His book takes the reader from Erik Weihenmayer's expedi...

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