YAsno, ponyatno: Kak donosit' mysli i ubezhdat' lyudey s pomoshCh'yu slov (eBook, ePUB)
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This book is about correct and understandable communication: how to use words to convey your thoughts and influence people. Maxim Ilyakhov develops the topic covered in the bestseller Write, Shorten. You will learn how to attract the attention of readers, how to help them understand and accept the author's point of view, how to reveal any topic, even the most complex one, in a fascinating and accessible way. You will find more than 50 text enhancement tools in the book. In the "Context" section, the author will show how to deal with reader bias and set them up for the correct perception of inf...
This book is about correct and understandable communication: how to use words to convey your thoughts and influence people. Maxim Ilyakhov develops the topic covered in the bestseller Write, Shorten. You will learn how to attract the attention of readers, how to help them understand and accept the author's point of view, how to reveal any topic, even the most complex one, in a fascinating and accessible way. You will find more than 50 text enhancement tools in the book. In the "Context" section, the author will show how to deal with reader bias and set them up for the correct perception of information. In the "Interest" section - how to turn a boring text into an exciting one without changing its content. The "Text" section is devoted to the use of examples, anti-examples, analogies, metaphors, plot and slogans - everything that will help the addressee to correctly understand what you have written. The "Submission" section presents instant impact tools: how to convey the main thing with a headline, diagram or photo. Maxim Ilyakhov talks about creating a strong text, supporting the theory with examples from his own practice.
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