Todd Rogers, Jessica Lasky-Fink

eBook, ePUB

Writing for Busy Readers (eBook, ePUB)

Communicate More Effectively in the Real World

Beschreibung

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

• Less is more
• Make reading easy
• Design for easy navigation
• Use enough formatting, but no more
• Tell readers why they should care
• Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace. When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 7.85MB
• FamilySharing(5)

Barrierefreiheit

• Text-to-Speech
• Alle Texte können hinsichtlich Größe, Schriftart und Farbe angepasst werden
• Grundlegende Landmark-Navigation für einfache Orientierung
• ARIA-Rollen für verbesserte strukturelle Navigation
• Navigation über vor-/zurück-Elemente ohne Inhaltsverzeichnis
• Hoher Kontrast zwischen Text und Hintergrund (min. 4.5 =>1)
• Inhalte verständlich ohne Farbwahrnehmung
• Seitennummerierung folgt dem gedruckten Werk
• Text und Medien in logischer Lesereihenfolge angeordnet
• Navigierbarer Index mit direktem Zugriff auf Indexbegriffe
• Navigierbares Inhaltsverzeichnis für direkten Zugriff auf Text und Medien

Autor

Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.

Produktdetails

• Verlag: Penguin Publishing Group
• Seitenzahl: 256
• Erscheinungstermin: 5. September 2023
• Englisch
• ISBN-13: 9780593187494
• Artikelnr.: 66867707