Which of the Europe's Beer Markets offers the highest unrealised Market Potential? (eBook, PDF)

Market potential analysis of the European Beer Market in order to recommend a foreign market entry strategy for the fictive company OBUL

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Master's Thesis from the year 2004 in the subject Business economics - General, grade: Distinction (75 - 85%), University of Western Sydney, course: Master's Project in International Business, language: English, abstract: The overview of the whole process that enabled us to suggest the final candidate country for the future business expansion in Europe presents steps that our consulting team had to take in order to present the best possible option. According to our consulting team, Germany presents the strongest advantages for OBUL and should be chosen as the ideal for the business operation a...

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