Emily Falk
eBook, ePUB

What We Value (eBook, ePUB)

The Neuroscience of Choice and Change

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'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of GRIT'A leading expert in the science of how we make decisions, reveals how to make better ones' TELEGRAPH'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of INFLUENCEOur choices shape who we are - but what determines how we make our choices?In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work.Here, pioneering ...

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