War in the Boardroom (eBook, ePUB)

Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Sofort per Download lieferbar
13,99 €
inkl. MwSt.
Alle Infos zum eBook verschenken
PAYBACK Punkte
0 °P sammeln!
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketingand argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the same wavelength as marketing minds.What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.What makes a good marketing exec...

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.