Vzlom rosta: Kak uskorit' razvitie produkta i masshtabirovat' biznes (eBook, ePUB)
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For a young Internet company, rapid growth is not a whim, but a matter of survival. If in the first months it does not show significant results, investors lose interest in it and stop financing. While a traditional marketer is researching the market and developing a strategy, the company may run out of money and no one will give new ones, because all this time it has not grown. Therefore, startups need growth hackers, that is, people who are focused on quick results and are ready to achieve it in any way. Denis Martyntsev talks about the essence of growth hacking, how to grow growth hackers in...
For a young Internet company, rapid growth is not a whim, but a matter of survival. If in the first months it does not show significant results, investors lose interest in it and stop financing. While a traditional marketer is researching the market and developing a strategy, the company may run out of money and no one will give new ones, because all this time it has not grown. Therefore, startups need growth hackers, that is, people who are focused on quick results and are ready to achieve it in any way. Denis Martyntsev talks about the essence of growth hacking, how to grow growth hackers in your company and build a growth team. Denis cites many cases, including Russian companies, when the simplest actions that do not require much effort and cost led to a significant increase in digital business indicators, and advises how to reproduce such success in your project.
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