Value Creation, Value Assessment and Value Capture from a Managerial Perspective (eBook, PDF)
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Faced with increased complexity and competitive intensity, firms have had to revisit their business positioning and adopt more impactful and differentiated business strategies. This constant demand for innovation, business model redesign and compelling marketing strategies have forced managers to pay closer attention to customer value and how they can create it, measure it and capture it. For the past few years, marketing and management scholars have placed customer value as one of their top research priorities. Given that most managers in firms create their own social construction of value an...
Faced with increased complexity and competitive intensity, firms have had to revisit their business positioning and adopt more impactful and differentiated business strategies. This constant demand for innovation, business model redesign and compelling marketing strategies have forced managers to pay closer attention to customer value and how they can create it, measure it and capture it. For the past few years, marketing and management scholars have placed customer value as one of their top research priorities. Given that most managers in firms create their own social construction of value and that the subject remains largely unexplored, we proposed a special call for paper to further explore this concept from an organizational and managerial perspective. This project aimed at developing knowledge for inquiry in three domains of customer value research: value creation, value assessment, and value capture. This E-book presents nine academic papers reviewing and discussing the three domains of value management. We hope to bring additional knowledge and to trigger additional research interests in this emerging field.
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