eBook, ePUB

Vaccine Communication in a Pandemic (eBook, ePUB)

Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake

Redaktion: Ratzan, Scott C.
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This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilitate effective responses to disease threats, build vaccine literacy and strengthen the public's trust in governments and health institutions. The volume offers a variety of communication perspectives from leading international experts, with particular attention to the interrelated subjects of vaccine literacy and trust. Chapters present conceptual frameworks, research evidence, and novel ideas about w...

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