UP - A Journey of Intention, Focus, & Execution (eBook, ePUB)
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Most entrepreneurs are getting their behavioral asses kicked by trillion-dollar companies whose full-time job is hijacking your attention to sell ads.But here's the brutal truth: Right now, most are willing participants in their own cognitive destruction.We brag about being "busy." We wear exhaustion like a badge of honor. We check our phones an average of 154 times daily and call it "staying connected." We voluntarily hand our attention to huge companies that design platforms designed by neuroscientists and addiction specialists to keep us hooked, then we wonder why we can't focus.Meanwhile, ...
Most entrepreneurs are getting their behavioral asses kicked by trillion-dollar companies whose full-time job is hijacking your attention to sell ads.
But here's the brutal truth: Right now, most are willing participants in their own cognitive destruction.
We brag about being "busy." We wear exhaustion like a badge of honor. We check our phones an average of 154 times daily and call it "staying connected." We voluntarily hand our attention to huge companies that design platforms designed by neuroscientists and addiction specialists to keep us hooked, then we wonder why we can't focus.
Meanwhile, we've also bought into the dangerous myth of grind culture-the lie that exhaustion equals excellence, that burnout means you're building something meaningful. This myth perpetuates destructive outcomes: broken relationships, deteriorating health, and cognitive fatigue.
You can't out-willpower the trillion-dollar distraction economy that you're voluntarily feeding. Working 80-hour weeks with a scattered brain doesn't make you productive-it makes you a low-functioning dum dum who's too tired to think strategically.
After 28 years helping hundreds of entrepreneurs collectively generate billions in sales, I've discovered what'll piss off every productivity guru and grind culture hack: your body already has a built-in biological system for peak performance.
UP - The Journey of Intention, Focus, and Execution leads you through implementing the Ultradian Method-Six daily 90-minute cognitive defense sprints that work with your biology.
But here's the brutal truth: Right now, most are willing participants in their own cognitive destruction.
We brag about being "busy." We wear exhaustion like a badge of honor. We check our phones an average of 154 times daily and call it "staying connected." We voluntarily hand our attention to huge companies that design platforms designed by neuroscientists and addiction specialists to keep us hooked, then we wonder why we can't focus.
Meanwhile, we've also bought into the dangerous myth of grind culture-the lie that exhaustion equals excellence, that burnout means you're building something meaningful. This myth perpetuates destructive outcomes: broken relationships, deteriorating health, and cognitive fatigue.
You can't out-willpower the trillion-dollar distraction economy that you're voluntarily feeding. Working 80-hour weeks with a scattered brain doesn't make you productive-it makes you a low-functioning dum dum who's too tired to think strategically.
After 28 years helping hundreds of entrepreneurs collectively generate billions in sales, I've discovered what'll piss off every productivity guru and grind culture hack: your body already has a built-in biological system for peak performance.
UP - The Journey of Intention, Focus, and Execution leads you through implementing the Ultradian Method-Six daily 90-minute cognitive defense sprints that work with your biology.
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