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  • Format: ePub

"Unraveling the Mysteries of Pricing: A Comprehensive Guide to Price Formation," by Julian Sterling, explores the intricacies of pricing and its crucial role in a company's success and sustainability. The book presents methodologies like Contribution Margin, Markup, Competition-Based Pricing, and Profit-Based Pricing, offering practical examples and insights for entrepreneurs and managers to develop effective pricing strategies.

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Produktbeschreibung
"Unraveling the Mysteries of Pricing: A Comprehensive Guide to Price Formation," by Julian Sterling, explores the intricacies of pricing and its crucial role in a company's success and sustainability. The book presents methodologies like Contribution Margin, Markup, Competition-Based Pricing, and Profit-Based Pricing, offering practical examples and insights for entrepreneurs and managers to develop effective pricing strategies.


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Autorenporträt
Julian Sterling is a seasoned business consultant with a strong background in accounting, valuation, and pricing across diverse industries, including manufacturing, services, and commerce. His expertise is built on years of experience in a public accounting firm, where he honed his skills in financial analysis and strategic planning.