Iryna Kuksa, Tom Fisher, Anthony Kent

eBook, ePUB

Understanding Personalisation (eBook, ePUB)

New Aspects of Design and Consumption

Beschreibung

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. - Offers multiple perspectives on personalization, a pervasive and complex issue - Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines - Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 8.11MB

Barrierefreiheit

• Text-to-Speech
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• Datum der letzten Bewertung der Barrierefreiheit: 20250611
• Entspricht WCAG Level AA Standards
• Entspricht WCAG 2.1 Standards
• Alle Inhalte über Screenreader oder taktile Geräte zugänglich
• Funktion von Links und Steuerelementen klar erkennbar
• Erklärungen für Begriffe, Abkürzungen und Jargon in zugänglicher Form
• Sehr hoher Kontrast zwischen Text und Hintergrund (min. 7 =>1)
• Alle Texte können hinsichtlich Größe, Schriftart und Farbe angepasst werden
• Grundlegende Landmark-Navigation für einfache Orientierung
• Barrierefreie Steuerelemente mit klarer Beschriftung
• ARIA-Rollen für verbesserte strukturelle Navigation
• Navigation über vor-/zurück-Elemente ohne Inhaltsverzeichnis
• Hoher Kontrast zwischen Text und Hintergrund (min. 4.5 =>1)
• Inhalte verständlich ohne Farbwahrnehmung
• Sprache des Textes für Text-to-Speech optimiert
• Seitennummerierung folgt dem gedruckten Werk
• Datenbasis von Grafiken in nicht-graphischer Form verfügbar
• Kurze Alternativtexte für nicht-textuelle Inhalte vorhanden
• Text und Medien in logischer Lesereihenfolge angeordnet
• Navigierbarer Index mit direktem Zugriff auf Indexbegriffe
• Navigierbares Inhaltsverzeichnis für direkten Zugriff auf Text und Medien
• Keine Einschränkung der Vorlesefunktionen, außer bei spezifischen Ausnahmen
• Entspricht EPUB Accessibility Specification 1.1

Autor

Dr Iryna Kuksa holds a permanent Senior Research Fellowship in art and design at Nottingham Trent University, UK. Educated at Oxford, LSE and Warwick, she has extensive research expertise in industrial design, digital and social media, and digital humanities. Her influential book Making Sense of Space: The Design and Experience of Virtual Spaces as a Tool for Communication (Chandos, 2014) redefined the use of digital spaces for communication and creative practice. Her innovative approach to understanding the role of design in social media and consumer culture, led to the launch of a new research field of design for personalisation (Design for Personalisation, Routledge, 2017). Iryna's research on 3D visualisation and digital design as a tool for education has been recognised by the prestigious award of Harry Ransom Fellowship. Her 3D reconstruction of 1921 Norman Bel Geddes' set design for Dante's The Divine Comedy has been part of the first exhibition of Bel Geddes' industrial and theatre designs 'I Have Seen The Future: Norman Bel Geddes Designs America' in Austin, USA. In 2019-2020, she was a Visiting Scholar at the Harvard Graduate School of Design and acts as a guest reviewer for the Master in Design Engineering program. Iryna leads a major ECR development initiative; co-leads the Design Research Centre and is a Board member of the Creative and Virtual Technologies Lab at NTU. In 2021, she was elected to the National Research Centre on Privacy, Harm Reduction and Adversarial Influence Online College of Peer Reviewers.

Produktdetails

• Verlag: Elsevier Science & Techn.
• Seitenzahl: 282
• Erscheinungstermin: 21. August 2022
• Englisch
• ISBN-13: 9780081019887
• Artikelnr.: 65378391