Understanding Digital Marketing (eBook, ePUB)
Gilles Kröger
eBook, ePUB

Understanding Digital Marketing (eBook, ePUB)

The principles of digital marketing explained simply and practically

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Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: - Business Model innovation - Summary of the social media landscape - Video marketing - Cross-media marketing - Performance marketing - Banner designs - Ne...

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