Hebatalla Omar
eBook, ePUB

Towards Applying Socio-Historical Semiotic Approach (eBook, ePUB)

A Cross-Cultural Multi-modal Qualitative Study on Gender Representation and Media Discourse focusing on Egypt and Japan

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Gender representation is a critical element of culture that is a key to understanding any society. 'Media' is an element closely related to gender representation. The terms 'gender' and 'media' are modern, but the concepts and symbols associated with them are not new. This book explores these ideas through a cross-cultural study of gender representation in Egypt and Japan. The book presents Socio-historical Semiotic approach. First, the book analyses modern media discourses related to the issue of female circumcision. Then, considering media from the past, the book deals with gender representa...

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