Phil Jones
eBook, ePUB

Towards a Cognitivist Understanding of Communication Design (eBook, ePUB)

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This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design.Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communica...

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