Chris Stokel-Walker

eBook, ePUB

TikTok Boom (eBook, ePUB)

The Inside Story of the World''s Favourite App

Beschreibung

• Non-fiction 'must-read' on the rise of China's social media powerhouse
• Reveals tactics and strategies of TikTok's ambitious owner ByteDance
• Charts the superpower race for social media between US Silicon Valley and China
• Ideal for anyone who wants to know how TikTok works (and how it can work for them)
• Invaluable guide for advertising, marketing and tech professionals

Technische Details

• Geräte: eReader
• mit Kopierschutz
• FamilySharing(5)

Barrierefreiheit

• Text-to-Speech

Autor

Chris Stokel-Walker is a British technology journalist who specialises in stories about social media. His work regularly appears in WIRED, the Guardian, BBC News and New Scientist. He is known for breaking major news about social media platforms, especially TikTok and YouTube. For his book on YouTube, YouTubers, he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including key creators KSI, Hank and John Green, and Emma Blackery. For his follow-up book on TikTok, TikTok Boom: China's Dynamite App and the Race for Social Media, he has gone behind the scenes, interviewing top TikTokers, senior figures at its Chinese owner ByteDance, and politicians and marketing and brand professionals. Both TikTok Boom and YouTubers are the books you need to read to understand how the platforms work and how to make them work for you.

Produktdetails

• Verlag: Canbury
• Erscheinungstermin: 16. Juli 2021
• Englisch
• ISBN-13: 9781912454808
• Artikelnr.: 61893107

Rezensionen

'It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View

'Vital to understanding how[TikTok] works and the impact it's having.' - Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee

'TikTok Boom is a must read for students, scholars, and policy makers.' - David Craig, Clinical Professor, USC Annenberg