Herbert M. Meyers, Richard Gerstman

eBook, PDF

The Visionary Package (eBook, PDF)

Beschreibung

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 13MB

Barrierefreiheit

• Text-to-Speech

Autor

HERBERT M. MEYERS is the retired founding partner of Gerstman+Meyers, a leading Brand Identity and Design Consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International and recipient of numerous design awards. Herbert Meyers was the first ever to receive the organization's PDC Award for Life time Packaging Excellence and Leadership. RICHARD GERSTMAN is Chairman of Interbrand US, the world's leading brand consultancy and founding partner of Gerstman+Meyers, with Herbert Meyers. He has worked with international corporate clients including some of the world's leading companies and won numerous design awards and holds several design and utility patents. He is a member of the Brand Design Association, and a frequent lecturer on marketing and packaging issues.

Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 242
• Erscheinungstermin: 29. Oktober 2004
• Englisch
• ISBN-13: 9780230286917
• Artikelnr.: 38176094