The Value Of Your Value (eBook, ePUB)
How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comWe all need somebody to help us understand our value.In this "mini-book" you will learn:Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working a regular 9-5, but it's also important if you're a solopreneur, consultant, coach, writer, creator, or anyone whose pricing is determined by charging for an hourly rate or a deliverable.The traditiona...
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com
We all need somebody to help us understand our value.
In this "mini-book" you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" demonstrates how charging for outcomes will transform your life and your work.
We all need somebody to help us understand our value.
In this "mini-book" you will learn:
- Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working a regular 9-5, but it's also important if you're a solopreneur, consultant, coach, writer, creator, or anyone whose pricing is determined by charging for an hourly rate or a deliverable.
- The traditional approach to pricing is an inside-out strategy, which starts with the internal factors and costs of a business and sets prices based on those factors. Outside-in pricing starts with educating customers about a problem and/or opportunity in a compelling way that establishes a new hierarchy of (perceived) value in their heads.
- Category Designers are masters at "Languaging", the strategic use of language to change thinking. Corner your buyers interest within any category through this technique.
- When someone doesn't recognize your value, the best thing you can do is leverage category design to Frame, Name, and Claim the conversation in your favor.
- To understand your value, you have to understand your outcomes.
Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" demonstrates how charging for outcomes will transform your life and your work.
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