Shirish Shetty
eBook, ePUB

the UX edge - Amplifying Business Performance through Design (Marketing Series) (eBook, ePUB)

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In "The UX Edge - Amplifying Business Performance through Design," Shirish Shetty provides a comprehensive guide that demystifies the concept of user experience and its impact on businesses. While the term "user experience" may be relatively new, the principles of designing for users have been ingrained in the process of creating products and services throughout history. CHAPTER ONE: Understanding User Experience - How Do Users Think? Embark on a journey to grasp the essence of user experience and unravel the thought processes of users. This chapter unveils the roles and responsibilities of UX...

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