The Unicorn Playbook: Disruptive Innovation and Blue Ocean Strategy for Tech Entrepreneurs (Future Nexus Series) (eBook, ePUB)
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I never set out to write a book about unicorns. In fact, I was skeptical of the word itself for many years. "Unicorn" had become shorthand for flashy valuations, viral press, and venture capital exuberance. But as I worked with entrepreneurs, consulted for tech companies, and built my own ventures, I began to see something different. Behind every so-called unicorn-those billion-dollar startups-was a pattern. Not luck. Not hype. But strategy.
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