John O'Shaughnessy, Nicholas O'Shaughnessy

eBook, ePUB

The Undermining of Beliefs in the Autonomy and Rationality of Consumers (eBook, ePUB)

Beschreibung

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev

Technische Details

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• Größe: 0.31MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]

Autor

John O'Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York.

Nicholas O'Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 160
• Erscheinungstermin: 8. November 2007
• Englisch
• ISBN-13: 9781135978266
• Artikelnr.: 38403801