The Seven P's of the Apple Watch's Marketing-Mix (eBook, PDF)
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Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: After setting marketing objectives and marketing strategies, the Marketing-Mix represents the third and last level of planning in the marketing conception. Therefore once the market for the Apple Watch has already been defined and correspondingly analyzed, the next step will be to review what the different elements of the Apple Watch Marketing-...
Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: After setting marketing objectives and marketing strategies, the Marketing-Mix represents the third and last level of planning in the marketing conception. Therefore once the market for the Apple Watch has already been defined and correspondingly analyzed, the next step will be to review what the different elements of the Apple Watch Marketing-Mix are and how they interact with each other. The interaction among them shows clearly how changes and decisions made, which affect to one specific area of a product's Marketing-Mix, produce different changes -and up to what extent- in the rest of the elements2, demonstrating that they cannot be seen, considered or analyzed separately but as a whole. It is clear then that only by approaching the Apple Watch Marketing-Mix as a whole, in which each part is irreplaceable and subordinated to Apple's marketing strategy, can be obtained a complete view of the level of efficiency they achieve when exploiting the two Unique Selling Propositions already stated in the conclusions of the first assignment.
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