The Science of Change (eBook, ePUB)

Discovering Sustained, Desired Change from Individuals to Organizations and Communities

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A detailed exploration and integration of behavior change research into a unifying multi-level fractal theory, Intentional Change Theory (ICT), showing the science behind sustained, desired change at the individual, dyadic, team, organizational, community, and country levels. Change is constant and ever-present in everyday life. Yet sustained, desired change is much harder to grasp. Bringing together 50 years of research into behavior change, The Science of Change explores Intentional Change Theory (ICT) and highlights how the model can be used to understand and support lasting change. In this...

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