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The Routledge Handbook of Strategic Communication (eBook, ePUB)

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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:. Conceptual foundations,. Institutional and organizational dimensions,. Implementing strategic communication, and. Domain...

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