Yilmaz Seker
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The role of mission and its position within the strategic management process (eBook, ePUB)

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Scientific Essay from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (First Class), University of Sheffield, language: English, abstract: Introduction Many textbooks and articles describe how best to plan strategically and what the fundamental steps must be taken in the strategic planning process. One main issue is that many authors are unanimous in relation to the mission statement, which should be the first step in the corporate planning process. However, others think the mission's mapping should be stated in another level of the plann...

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