The Psychology of Pro-Environmental Communication (eBook, PDF)

The Psychology of Pro-Environmental Communication (eBook, PDF)

Beyond Standard Information Strategies

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The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.

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