The Principles of Inbound Marketing for Small and Start-Up Businesses (eBook, ePUB)
Helping owners and marketers grow their organizations
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As a small business/start-up owner or marketer wearing many hats, you know theimportant role marketing plays to grow your business. However, there are manydifferent types and ways of doing marketing. Marketing best practices and techniquesalso continue to evolve as the potential customer becomes more in control of theirpurchasing process. Inbound marketing is a comprehensive framework of tools andtechniques that guide business owners and marketers on a path to capture theinterest and educate potential customers in mutual, conversational relationships.The purpose of this book is to help you bet...
As a small business/start-up owner or marketer wearing many hats, you know theimportant role marketing plays to grow your business. However, there are manydifferent types and ways of doing marketing. Marketing best practices and techniquesalso continue to evolve as the potential customer becomes more in control of theirpurchasing process. Inbound marketing is a comprehensive framework of tools andtechniques that guide business owners and marketers on a path to capture theinterest and educate potential customers in mutual, conversational relationships.The purpose of this book is to help you better understand inbound marketing andprovide easy-to-understand, concrete information you can use in your marketingefforts today to grow your business. When customers have a good experience with abusiness, they are more likely to recommend it to other people, and that''s whatmakes your business grow!
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