The Persona and Journey Map Playbook (eBook, PDF)
Andrew Schall
eBook, PDF

The Persona and Journey Map Playbook (eBook, PDF)

Designing Human-Centered Artifacts to Inspire and Drive Change

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Most personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics.Discover how to create personas that are free from irrelevant attributes and learn to develop high-altitude personas with sufficient lift to guide product roadmaps and organizational strategy. You'll also master constructing flight paths for journey maps that cap...

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