eBook, PDF

The Oxford Handbook of Luxury Business (eBook, PDF)

Beschreibung

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 57.87MB

Barrierefreiheit

• Text-to-Speech

Autor

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. Véronique Pouillard is Professor of International History at the Institute for Archeology, Conservation, and History at the University of Oslo, Norway. Joanne Roberts is Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group at the Winchester School of Art, University of Southampton, UK.

Produktdetails

• Verlag: OUP eBook
• Seitenzahl: 912
• Erscheinungstermin: 11. Januar 2022
• Englisch
• ISBN-13: 9780190932244
• Artikelnr.: 63062081