A. Berger

eBook, PDF

The Objects of Affection (eBook, PDF)

Semiotics and Consumer Culture

Beschreibung

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 2.58MB

Autor

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Produktdetails

• Verlag: Palgrave Macmillan US
• Seitenzahl: 198
• Erscheinungstermin: 19. Juli 2010
• Englisch
• ISBN-13: 9780230109902
• Artikelnr.: 46752184