The "No-Sell" Sell (eBook, ePUB)
A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: https://www.categorypirates.news/subscribeToo much pursuit can turn admiration into aversion.Fewer barriers to entry when starting a business mean more businesses, which means most markets are saturated and more competitive. The more time you spend convincing potential customers that you're "better," the less time you spend honing your craft, steering meaningful conversations, and providing real value to your customers and your category. You won't lose anything other than ...
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: https://www.categorypirates.news/subscribe
Too much pursuit can turn admiration into aversion.
Fewer barriers to entry when starting a business mean more businesses, which means most markets are saturated and more competitive. The more time you spend convincing potential customers that you're "better," the less time you spend honing your craft, steering meaningful conversations, and providing real value to your customers and your category. You won't lose anything other than a world of hurt, broken customer relationships, and unpleasant experiences serving people who are constantly comparing you to somebody else they thought could have done it better, faster, or cheaper.Unfortunately, this is how many salespeople, consultants, entrepreneurs, and business owners approach potential customers, partners, investors, and potential employers.
The "No-Sell" Sell is a tactic to generate demand, attract business instead of chasing it, and prove that you, your product, or your service is incomparable.
This creates such a strong magnetic pull that clients see you as the only option.
You do this by creating so much value for someone that they fight to work with you. They chase you-you don't chase them. Not only does this help position your company/offering as high-end and elite, but it also shows how you're different from anyone else.
In this "mini-book" you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" has an irresistible energy, providing tactics on how to draw the market to you.
Too much pursuit can turn admiration into aversion.
Fewer barriers to entry when starting a business mean more businesses, which means most markets are saturated and more competitive. The more time you spend convincing potential customers that you're "better," the less time you spend honing your craft, steering meaningful conversations, and providing real value to your customers and your category. You won't lose anything other than a world of hurt, broken customer relationships, and unpleasant experiences serving people who are constantly comparing you to somebody else they thought could have done it better, faster, or cheaper.Unfortunately, this is how many salespeople, consultants, entrepreneurs, and business owners approach potential customers, partners, investors, and potential employers.
The "No-Sell" Sell is a tactic to generate demand, attract business instead of chasing it, and prove that you, your product, or your service is incomparable.
This creates such a strong magnetic pull that clients see you as the only option.
You do this by creating so much value for someone that they fight to work with you. They chase you-you don't chase them. Not only does this help position your company/offering as high-end and elite, but it also shows how you're different from anyone else.
In this "mini-book" you will learn:
- How to focus on getting the market to come to you, instead of "going to market."
- Examples and questions to help you educate potential clients and customers on your worth (aka, value) by showing rather than telling.
- The difference between two main types of scarcity: mercenary and missionary and how being a missionary helps you execute the "No-Sell" Sell
- Why the only people who are viewed as valuable, are the people who know their value.
- How to frame, name, and claim the customer's thinking to create such a demand for your offerings that you have to turn people down-and even those you turn down will still pursue you.
Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" has an irresistible energy, providing tactics on how to draw the market to you.
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