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The influence of high- and low-context cultures on positioning of cosmetic brands (eBook, PDF)

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Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Stuttgart, language: English, abstract: Nowadays the number of brands is significantly increasing, but interchangeability is included in the daily schedule of change: some brands don't work in specific markets and end to exist while simultaneously many new brands enter the markets. Contact to brands happens on a daily basis - consumers experience a plethora of offer and advertising of brands which is more and more getting an overtaxing and "ove...

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