Till Uphoff
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The Importance of the User Experience of a Career Site for the Company Selection of Potential Applicants of Generation Z. An Analysis Using the Example of Career Sites in the Skilled Trades Sector (eBook, PDF)

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Master's Thesis from the year 2023 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1.3, Cologne Business School Köln, language: English, abstract: This master thesis investigates how important a good user experience of the career site is to Generation Z when choosing a new employer, and which sub-areas of the user experience play a particularly important role. A user test in combination with a quantitative questionnaire was conducted in cooperation with the "Handwerkskammer OWL" in Bielefeld. The evaluation of the quantitative study shows that user experienc...

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