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The impact of forward and backward integration on Microsoft's performance and sustainability in America (eBook, PDF)

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Research Paper (undergraduate) from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: This research aims to investigate the impact of forward and backward integration on Microsoft's performance and sustainability in America. Vertical integration (VI) is a frequently used technique for resolving market imperfections and increasing firm performance. However, observational findings from previous research have yielded contradictory findings. Positive, negative, and nonsignificant covariation has been observed between VI and performance. A c...

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