The Game Trailer Playbook: Strategies for Captivating Game Audiences (eBook, ePUB)
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For over a decade, Chae Kim has been at the heart of the game industry, helping studios turn great ideas into unforgettable player experiences. With a sharp eye for what sells and a passion for visual storytelling, he's consulted on a wide range of successful game projects. Chae believes that every best-selling game begins not just with strong mechanics or stunning art-but with a marketing strategy that captures hearts and sparks curiosity. And at the core of that strategy? A trailer that stops the scroll, grabs attention, and never lets go. In this book, Chae shares his methods to help develo...
For over a decade, Chae Kim has been at the heart of the game industry, helping studios turn great ideas into unforgettable player experiences. With a sharp eye for what sells and a passion for visual storytelling, he's consulted on a wide range of successful game projects. Chae believes that every best-selling game begins not just with strong mechanics or stunning art-but with a marketing strategy that captures hearts and sparks curiosity. And at the core of that strategy? A trailer that stops the scroll, grabs attention, and never lets go. In this book, Chae shares his methods to help developers craft trailers that stand out in a crowded market-trailers that not only showcase the game but make players feel something. Whether you're an indie dev or part of a major studio, his insights will inspire you to market your game with the same creativity and care you put into making it.
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