The Forgotten Half of Change (eBook, ePUB)

Achieving Greater Creativity Through Changes in Perceptions

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Best-selling author of Thinking in New Boxes and Fellow in a $5 billion international consulting firm, BCG, Luc de Brabandere shares the secrets to change that are not just vital to businesses, but life itself. Throughout history, human beings have adapted to improve their lives and shape the world as we know it. But as the world changes, so must our perception of it-even what we create. Using approachable, witty, and engaging examples from philosophy, science, technology and linguistics, Luc de Brabandere explores the dangers, both in business and in life, of relying on habit and repetition. ...

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