Ursula Lutzky
eBook, ePUB

The Discourse of Customer Service Tweets (eBook, ePUB)

Planes, Trains and Automated Text Analysis

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The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions, making use of a corpus of over 1.5 million tweets from more than thirty different companies. With Twitter being used as a professional service channel by many transport operators, this book features an empirical analysis of British and Irish train companies and airlines that provide updates and travel assistance on the platform, often on a 24/7 basis.From managing crises in the midst of strike action to ensuring passengers feel comfortable on board, Twitter allows transport ...