Jeff Nguyen
eBook, ePUB

The Customer Centric Sales Process: Aligning Sales to the Buyer's Journey (eBook, ePUB)

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Transform Sales Teams to Boost GrowthClosing deals requires deeply understanding buyer needs, values and preferences. But when sales processes stay internally focused, relevance and relationships suffer. In The Customer Centric Sales Process, you'll discover a clear framework for aligning every sales interaction to the buyer's journey, winning loyalty and accelerating growth. Learn to:Map complete customer journeys to identify opportunities to deliver valueStructure sales processes on buyer personas and purchase behaviorsGather contextual insights to personalize messaging and presentationsInno...

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