The concept of beauty in the media (eBook, PDF)

How the media propagates unrealistic body images and beauty standards

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Academic Paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: The work examines the concept of beauty and unrealistic body image and beauty standards propagated by the media. The Body has been traditionally understood as a gift. Generally a gift is given and accepted and not demanded. The dissatisfaction about the body-gift is partly caused by the images that are being bombarded through various media. As a result ideals of body shapes are formed both in men and women, nowadays from a very early age. Chil...

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