The Complete Idiot's Guide to Marketing, 2nd edition (eBook, ePUB)
Priceless Pointers on the Classic "Four P's"-Product, Place, Price, and Promotion
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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
EUR Guerilla marketing
EUR Marketing to Boomers and Latinos
EUR Online marketing
EUR Targeted-but-affordable direct mail
EUR Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
EUR Practical, do-it-yourself distribution strategies
EUR Analysis of business segments and trends, and much more.
EUR Guerilla marketing
EUR Marketing to Boomers and Latinos
EUR Online marketing
EUR Targeted-but-affordable direct mail
EUR Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
EUR Practical, do-it-yourself distribution strategies
EUR Analysis of business segments and trends, and much more.
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