Andreas Keller
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The Balanced Scorecard - What are the advantages for ADMECO? (eBook, ePUB)

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Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.1, University of Strathclyde, language: English, abstract: The Balanced Scorecard (BSC) was first described in the early 1990's (Kaplan,Norton,1992i) and is a widely adopted management framework combining financial measures with non-financial ones in a single frame, transforming the company's mission and strategy into tangible objectives and measurements. It is not directed at controlling but deliberately sets out to provide a system of communication, information and learning t...

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