Rosane Svartman
eBook, ePUB

Telenovelas and Transformation (eBook, ePUB)

Saving Brazil's Television Industry

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This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape.Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format - number of episodes, melodrama influence, and influence of the audience on future writing - to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and u...

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