Technology-Oriented Customer Touchpoints in Context of Services in Retailing (eBook, PDF)
Tobias Röding
eBook, PDF

Technology-Oriented Customer Touchpoints in Context of Services in Retailing (eBook, PDF)

A Differentiated Analysis on Social Presence and Privacy Calculus

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In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a poss...

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