Survey Basics (eBook, ePUB)

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Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data-but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.A must read if you need to develop effective, valid, and reliable surveys.Designed to be a quick, concise crash course on survey development: Design the instrument so tha...

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