Summary: The 86% Solution (eBook, ePUB)

Review and Analysis of Mahajan and Banga's Book

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The must-read summary of Vijay Mahajan and Kamini Banga's book: "The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century". This complete summary of the ideas from Vijay Mahajan and Kamini Banga's book "The 86% Solution" shows that most global businesses have traditionally focused on selling to the developed world which contains the wealthiest 14% of the world's population. However, the biggest marketing opportunity of the twenty-first century will be to sell to the other 86% of the population who live in developing nations. In their book, the authors explain that...

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