Summary: Getting to Plan B (eBook, ePUB)

Review and Analysis of Mullins and Komisar's Book

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The must-read summary of John Mullins and Randy Komisar's book "Getting to Plan B: Breaking Through to a Better Business Model".This complete summary of the ideas from John Mullins and Randy Komisar's book "Getting to Plan B" shows how many businesses start out with one business plan in mind, but end up being successful doing something entirely different. In their book, the authors explain how you need to speed up the process of discovery. Even before you put pen to paper to write your business plan, test the five key components of your proposed model and get them right first. This way, you ca...

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