Summary: Catalyst Code (eBook, ePUB)

Review and Analysis of Evans and Schmalensee's Book

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The must-read summary of David Evans and Richard Schmalensee's book: "Catalyst Code: The Strategies Behind the World's Most Dynamic Companies".This complete summary of the ideas from David Evans and Richard Schmalensee's book "Catalyst Code" shows how many of the most successful and profitable companies in the world became that way by acting as 'business catalysts' - they make their profits by bringing together different and distinct customer groups who interact with each other using the same platform. In their book, the authors use examples from companies such as eBay and Microsoft to show ho...

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