Anne Kathrin Adam

eBook, PDF

Strategy and Success Factors of Business Schools (eBook, PDF)

Beschreibung

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

Contents

• The Market for Higher Education
• Assessing Institutional Success in Higher Education
• Mission Statements in Higher Education
• Strategic Groups in Higher Business Education
• Evaluating Success in Higher Business Education

Target Groups

Researchers and students in the field of business studies with a focus on management, controlling,and marketing of higher education as well as strategic management

The Author

Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

• Verlag: Springer Fachmedien Wiesbaden
• Seitenzahl: 262
• Erscheinungstermin: 4. Juli 2016
• Englisch
• ISBN-13: 9783658145194
• Artikelnr.: 46925905