Strategic Innovative Marketing and Tourism (eBook, PDF)
eBook, PDF

Strategic Innovative Marketing and Tourism (eBook, PDF)

7th ICSIMAT, Athenian Riviera, Greece, 2018

Redaktion: Kavoura, Androniki; Giovanis, Apostolos; Kefallonitis, Efstathios
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This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book co...

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