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Strategic Communication and the Global Pandemic (eBook, ePUB)

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This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times. It stimulates serious scholarly research on strategic communication and its management and execution during challenging times, such as the COVID-19 global pandemic.The book is organized into three sections, with the first section presenting an overview of the main theoretical models of strategic communication from around the world when investigating its relationship in managing the global pandemic. The second section offers diverse perspectives on th...

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